Biodiversity describes the variety of life in an area, including the number of different species, the genetic wealth within each species, the interrelationships between them, and the natural areas where they occur.

An immensely rich species diversity is found in South Africa. With a land surface area of 1,1 million km2 - representing just 1% of the earth's total land surface - South Africa contains almost 10% of the world's total known bird, fish and plant species, and over 6% of the world's mammal and reptile species. This natural wealth is threatened by growing human populations and their demands on the environment.

In the production of our wine labels, I was fortunate enough to work with a talented and thoughtful design team.  They listened to what I love about South Africa and selected each symbol with thought and care to represent the diversity of this amazing country.  Did you know that South Africa is home to more than 23,000 plant species?  Please read on to learn about the importance of the wildlife we selected for the Bob’s AFRICAN wine label.

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The Giraffe stands out as a representative of Africa’s extraordinary animal kingdom. If you look out your window and see a wild giraffe, there is only one place you can be: Africa! CLICK FOR MORE
Africa always relates to the strength, status and power of the Rhino. The rhino is both the fighter and the protector. CLICK FOR MORE
The Baobab is a master of survival in extreme, harsh conditions. Baobabs are a protected tree in South Africa. CLICK FOR MORE
The Springbuck, a small swift and graceful gazelle that stands about two and a half feet high, is the national symbol of South Africa. CLICK FOR MORE
The King Protea, widely regarded as a symbol of diversity and potential, is the national flower of South Africa. CLICK FOR MORE
The Zebra demonstrates the beauty in individuality. Zebras remind people that black can't exist without white and vice versa. CLICK FOR MORE